Westward Hilton Hotel Competitive Advantages Case Study

Westward Hilton Hotel Competitive Advantages - Case Study Example It is evident when Enz (472) says that hotel revenue per available room rose from a rate of $66.65 to $123.10 within a period of seven years. In addition, customers could quickly locate the hotel from afar due to its strategic position made it easy to access. The competitive advantages enjoyed by Westward hotel were sustainable. The hotel had the ability to accommodate many transient travelers. Enz (456) says that the hotel was located in a 13-story building with 300 guest rooms. It is evident the hotel was spacious enough to hold a large number of businessmen and visitors at a go. The hotel management had also employed enough staff to cater for the large visitor turn out. Additionally, though transient travelers do not have a demographic preference, the hotel was strategically located for the tourists acting as an added advantage. The human practices and culture at Westward hotel were not easy to imitate for competitors. For the most competitor, time was an essential and significant component in the production. Efficient utilization of time was the primary cause of success in most hotels. Few if none could allow their members of staff to sleep while on duty. Westward was different as they tolerated some of their elderly workers to take a nap. According to Enz (471), the Westward Company was tolerant and trusted their workers. They allowed an older woman, who worked at the laundry, thirty minutes nap daily while on duty. In addition, Westward had a family environment where managers interacted closely with employees. The hotel management took good care of their employees motivating them and their families. They showered their employees with a seasonal gift during festive holidays like Christmas. Enz (471) further states that Westward gave their employees a chance to be and express themselves. In most business e nvironments, employees are expected to stick to the company rules and regulations.