Proactiv advertisment Analysis Term Paper Example | Topics and Well Written Essays - 1000 words

Proactiv advertisment Analysis - Term Paper ExampleOther items that are in the website are contrary success stories, information about acne, acne-related health information, customer service and other online connections Facebook, Twitter, Pin us, YouTube and Google Plus that are linked to the website. The general public forms the target audience. The types of pictures that are in the ad are those of people who stand use Proactiv and had their acne disappear and those of active members. These situationors help the advertisement being analyzed by making them more popular and readily accessible (Proactiv, 1). In particular, the advertisement is a marketing strategy which focuses on the effective of Proactiv as the most appropriate solution for treating acne. The advertisement features Katheryn Elizabeth who is better known by her stage name, Katy Perry tolerant her testimony of her struggle with acne, until she tried using Proactiv. Proactiv not only helped her get rid of acne, b ut also gave her a smooth skin and a afterwards high self-esteem. There are elements in the advertisement which makes psyche want to buy the product. One of the elements is the very ingredients which make up Proactiv. Particularly, Proactiv contains micro-crystal medicine which penetrates the skin to heart-to-heart up skin spores, so as to give the user a smooth and healthier skin. The same advertisement has also used strong rhetorical devices, especially, logos, pathos and ethos. The strongest of these rhetorical devices is the use of pathos Katy Perry, a celebrity, singer, songwriter, actress, philanthropist and businesswoman is a woman of great renown and is therefore a person of great greet and persuasion. This fact is underscored by Perry presenting herself as a person who had a problem with acne, to the point that the problem gnawed away at self-esteem. The strength of the matter at pass by is that all people can testify of Perrys now smooth skin and blossoming career as a celebrity and as someone whose celebrity status has been occasioned by a heightened self-esteem. This is presented in a matter-of-fact manner which makes people to identify with Perry and to get easily persuaded with the notion that if Proactiv made it dress for Perry, then trying it out will be not a foolish, but an expedient venture (Proactiv, 1). Another form of rhetorical analysis which has been used to persuade both potential and prospective clients is the use of pathos the audiences passions and emotions. The depiction of Perry as performing before large audiences at different times, vivaciously also reinforces the emotional appeal of the audience. Again, the use of Perry, a well-known celebrity to speak up-close and candid on her struggle with acne, her conquering over acne done the use of Proactiv and the picturesque depiction of Perry and Perrys face are all elements which appeal to the target audiences emotions. In a similar wavelength, the fact that a lady who was str uggling with acne should perform before an exhilarated and ecstatic crowd full of lover for her physical appeal is a matter that instanter awakens the emotions and resolve of those who may be struggling with acne and pimples. In another wavelength, logos is also seen as another element which compels the audience towards believing in the crux of the matter of the message. The advertisement is made in a way which instills logical appeal and stimulates logical appeal. This is done at two levels in the advertisement. The first level of advertisement exists at the surface level, in the sense of being superficial and less concerned about divulging the actual truth of the matter.